Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Thursday, August 9, 2012

Technology for the cause

Today social networking is effortless. We are able to connect to hundreds even thousands of people instantly. It's no wonder that charity's and other awareness groups have turned to social networking.  Technology enables charities to easily and quickly distribute information regarding events, collect donations, conduct sales and spread awareness.
There is one charity that is very dear to my heart. The Michelle Cares Melanoma foundation. This foundation was started in memory of my best friend who passed away from Melanoma skin cancer. The charity was started by her husband and two friends.

The website has recently launched which is why I want to share it. They will be sharing information regarding melanoma, protection and prevention as well as events to raise money and awareness.

In memory of Michelle Renee Simonson
12/22/1983 to 09/27/2010

Please check out the site and be sure to wear your sunscreen!!

http://www.michellecaresfoundation.com/

Saturday, June 2, 2012

Some random thoughts about hockey and technology...

During the playoffs the amount of hockey watching always increases in our home.  This season it is nearly 24/7.   The Los Angeles Kings are in the Stanley Cup finals for the first time in 19 years and my husband is enjoying every minute of it-- some of those minutes more than once.    I've never seen so many classics,  replays, documentaries, interviews, commentary, analysis, pregame, game game, post game you name it....I've seen it.

A few weeks ago my husband and I were watching the 1993 Western Conference Finals and I was amazed at how many differences I could easily, and quickly identify.    The players were sporting their mullets, and handlebar mustaches.  They were not protecting their heads or faces with helmets and shields.     The boards were shorter, and there were no protective netting to protect the fans.   The goalies were not limited to the trapezoid, and had very little padding. It was fun to look back but it really got me thinking about how hockey had changed in the last 20 years, and how technology may have helped shape those changes.

For the players their equipment, and safety has been impacted by technology.  Equipment today is meant to make the players move quicker with more precision. It also provides more protection for the players. Sports medicine has improved greatly.  The trainers are able to "patch up" players much quicker and get them back out on the ice.  They know more about head injuries and  how to treat them, they have even changed some of the rules on hits to help reduce these types of injuries.   They are able to perform microscopic surgery to repair injuries that were once career ending and have the players back on the ice within months.    

The players, and coaches have both benefited from advances with film, and video.    They are able to slow down the video to study every moment.   They even created a study on the "science of a slap shot".     These videos of the games, practices, and players have been crucial to studying and training to take their play to the next level.

A lot has changed for the fans as well.    Tickets to games can be purchased online (no more waiting at the box office)   The stadium has been enhanced for a better fan experience.  There are giant HD jumbo trans , surround sound and animated score boards.   There are advertisements and promos during the TV breaks and intermissions to keep the fans excitement up.      There are ways for the fans to stay engaged with the sport after the game or season has ended through fantasy sports teams, video games that  have real life players and statistics of those players.    Fans are even able to stay engaged with their team through various media outlets.

For the media they are able to take advantage of of Internet and wireless devices to be the first to report, respond or comment.   Their coverage takes form in radio, TV, podcasts, blogs, and social media.   There are apps such as NHL Game Center, ESPN Scorecenter, and The Hockey news.  These apps send real time alerts, even show shot marks if you have to watch from your phone.   Media, and fans are able to interact with players through Facebook, and Twitter.  A few days ago I even noticed that NHL has a Pinterest  page and has been partnering with Draw Something for hockey related terms.   I've read that the drawings may even be used in NHL advertising.  It is amazing how technology lets fans connect to the game,  their teams and favorite players.

As technology innovations continue to evolve so will the game of hockey, and the fans experience.



Game no 2 is today!  Go Kings!!!!





Sunday, May 20, 2012

SoMoLo

A new term that I stumbled upon recently is SoMoLo. The term is a marketing strategry meaning Social + Mobile + Local. 

The idea is that people everywhere are attached to their iPhones, androids, iPads, and tablets.   These devices enable us to connect to social networks on the go, and identify our locations to direct us or connect to those around us. Social media websites allow us to connect and communicate in interactive dialogs with business, communities, or individuals.  

People use these social media sites to connect with friends socially.  Business use these media sites to connect with consumers.  This allows business to take social aspect of social media, and put a business/marketing spin on it .  Business are able to get other businesses (B2B) or Businesses are able to get consumers (B2C) to use their social media forums (apps, sites etc).

The social aspect is getting them to discuss, compare, get group deals, or play social games.   The mobile aspect is to get them to read reviews or product infomation anywhere they are instantly and generate shopping lists, or wish lists.   The local aspect enables a consumer to identify inventor, prices, find nearby stores, and locate offers.  
These SoMoLo shoppers are everywhere using blogger, Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram,  Yelp, FourSquare,,,, I am definatley part of this SoMoLo generation I love "checking-in" for deals.  

Saturday, May 19, 2012

A few of my favorite apps...

I've always been very pro Blackberry.   I liked the polished, business professional image that came with it.  If you saw someone on a blackberry you knew they were working outside of the office.  It felt important.   At the start of the android craze I abandoned my blackberry image.  At first my Droid swept me off of my feet.  I felt like a step up with its touch screen, wide variety of free apps...   however after a year or so my droid started to crash on me.  I painfully waited through the next few months until I was eligible for an upgrade and I finally made the switch...

I love my iPhone 4 s.  I love how easy it is to use, I love my contacts synchronizing with my gmail account, and my other devices. I love asking Siri to do things for me, I love the millions of apps that are available for download, I love syncing my iPad with my iPhone, I love iCloud and I love my iHome! 

As I discover my iPhone and its cabilities here are a few of my favorite apps:

Social Media/ Networking
  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Goodreads- a social book app
  • Skype
  • Waze- social navigation, commuting app
News/Blogs
  • Flipboard
  • Feedler
  • Blogger
  • Engadet- tech news
  • ABC 7 LA- local news
  • Game Center- sports
Photography
  • Instagram
  • Camera!
  • Pic Collage
  • Pixromatic
  • Photosynth
  • Pici booth
Health/ Exercise
  • My Fitness Pal
  • Web MD
  • Runtastic (not just for running)
  • workouts
  • iP (menstrual cycle tracker for the ladies)
Games
  • Angry Birds
  • Angry Birds Space
  • Angry birds Holidays
  • Draw something
  • Words with Friends
  • Bejewled Blitz
  • Slotomania

I'm not sure what took me so long....

What are some of your favorite apps?