Showing posts with label Pinterest. Show all posts
Showing posts with label Pinterest. Show all posts

Saturday, June 16, 2012

Pinning like crazy...

Last fall while planning my sisters baby shower I turned to my friends on facebook for a few ideas.  One of the comments I received a friend told me to check out Pinterest and sent me an invitation.  Once I connected I was amazed at all of the adorable crafts, beautiful things and genius ideas. I was instantly addicted!


So what is Pinterest?  Pinterest is a social site that lets you pin (save) photos from websites and organize them onto boards to share with friends.  Think of it as a google images organized however you want.  People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. The best part is the images link to the original site so you have instant access to instructions, recipes, videos, stores etc..


Pinterest is a fun way to discover new creative ideas, gadgets, and get inspiration from other crafty people who share your similar interests.


If you join be sure to check out my pinterest boards here: http://pinterest.com/amriccardi/


I have a Tech board where I pin business ideas, social media tips and geeky things.  You will see several of my favorite infographics some of which may even appear on my blogs.


Be careful its very addictive.    Happy pinning!!


Saturday, June 2, 2012

Some random thoughts about hockey and technology...

During the playoffs the amount of hockey watching always increases in our home.  This season it is nearly 24/7.   The Los Angeles Kings are in the Stanley Cup finals for the first time in 19 years and my husband is enjoying every minute of it-- some of those minutes more than once.    I've never seen so many classics,  replays, documentaries, interviews, commentary, analysis, pregame, game game, post game you name it....I've seen it.

A few weeks ago my husband and I were watching the 1993 Western Conference Finals and I was amazed at how many differences I could easily, and quickly identify.    The players were sporting their mullets, and handlebar mustaches.  They were not protecting their heads or faces with helmets and shields.     The boards were shorter, and there were no protective netting to protect the fans.   The goalies were not limited to the trapezoid, and had very little padding. It was fun to look back but it really got me thinking about how hockey had changed in the last 20 years, and how technology may have helped shape those changes.

For the players their equipment, and safety has been impacted by technology.  Equipment today is meant to make the players move quicker with more precision. It also provides more protection for the players. Sports medicine has improved greatly.  The trainers are able to "patch up" players much quicker and get them back out on the ice.  They know more about head injuries and  how to treat them, they have even changed some of the rules on hits to help reduce these types of injuries.   They are able to perform microscopic surgery to repair injuries that were once career ending and have the players back on the ice within months.    

The players, and coaches have both benefited from advances with film, and video.    They are able to slow down the video to study every moment.   They even created a study on the "science of a slap shot".     These videos of the games, practices, and players have been crucial to studying and training to take their play to the next level.

A lot has changed for the fans as well.    Tickets to games can be purchased online (no more waiting at the box office)   The stadium has been enhanced for a better fan experience.  There are giant HD jumbo trans , surround sound and animated score boards.   There are advertisements and promos during the TV breaks and intermissions to keep the fans excitement up.      There are ways for the fans to stay engaged with the sport after the game or season has ended through fantasy sports teams, video games that  have real life players and statistics of those players.    Fans are even able to stay engaged with their team through various media outlets.

For the media they are able to take advantage of of Internet and wireless devices to be the first to report, respond or comment.   Their coverage takes form in radio, TV, podcasts, blogs, and social media.   There are apps such as NHL Game Center, ESPN Scorecenter, and The Hockey news.  These apps send real time alerts, even show shot marks if you have to watch from your phone.   Media, and fans are able to interact with players through Facebook, and Twitter.  A few days ago I even noticed that NHL has a Pinterest  page and has been partnering with Draw Something for hockey related terms.   I've read that the drawings may even be used in NHL advertising.  It is amazing how technology lets fans connect to the game,  their teams and favorite players.

As technology innovations continue to evolve so will the game of hockey, and the fans experience.



Game no 2 is today!  Go Kings!!!!





Sunday, May 20, 2012

SoMoLo

A new term that I stumbled upon recently is SoMoLo. The term is a marketing strategry meaning Social + Mobile + Local. 

The idea is that people everywhere are attached to their iPhones, androids, iPads, and tablets.   These devices enable us to connect to social networks on the go, and identify our locations to direct us or connect to those around us. Social media websites allow us to connect and communicate in interactive dialogs with business, communities, or individuals.  

People use these social media sites to connect with friends socially.  Business use these media sites to connect with consumers.  This allows business to take social aspect of social media, and put a business/marketing spin on it .  Business are able to get other businesses (B2B) or Businesses are able to get consumers (B2C) to use their social media forums (apps, sites etc).

The social aspect is getting them to discuss, compare, get group deals, or play social games.   The mobile aspect is to get them to read reviews or product infomation anywhere they are instantly and generate shopping lists, or wish lists.   The local aspect enables a consumer to identify inventor, prices, find nearby stores, and locate offers.  
These SoMoLo shoppers are everywhere using blogger, Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram,  Yelp, FourSquare,,,, I am definatley part of this SoMoLo generation I love "checking-in" for deals.